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One of the first decisions you'll need to make when considering launching your business/organisation onto the world wide web is what type of site do you need?

Below is a list of the variations to aid you in making that decision.

Single Page Website (1 page)
A single page website is often overlooked - but it is extremely simple and inexpensive. Include hours, directions, and contact information. A skilled writer can make it look very professional.
Company Brochure Website (3-8 pages)
This is another basic website. You'll want to include standard pages such as: about us, contact or travel information, products and services, and general information. Keep it simple, and don't expect people to read it more than once. Also, don't expect much traffic besides people you hand business cards to.
Online Marketing Website (5-20 pages)
This website is an integral part of a marketing campaign. Research search engine optimization (if your market is national or international) and analyze traffic over time. Special offers, e-Books, and useful tools can bring people back. An email newsletter can dramatically increase traffic. This type of website requires frequent content changes.
Customer Service Website (10-50 pages)
You may get more benefit by providing useful information to existing clients such as scheduling, policies, downloadable files and forms, private client pages, etc. Certain businesses can save a great deal of time by publishing information on a website rather than taking phone calls.
Club or Community Website (10-100+ pages)
A club or community website has some concept of a "member". You may want to have a forum, an online calendar, photos from past events, etc. You may also want to include private member areas and discussion boards. It can be useful and more successful to automate new member registrations.
Simple eCommerce Website (3-20 pages)
This is similar to an online marketing site. You still need to bring in visitors - but here, the goal is to complete the sale. Start by handling inventory and processing orders by hand. When it gets really busy, upgrade to a catalog website. Ecommerce websites are tricky. 1 in 20 hits "the mark" to get more than a few orders per month. (The ones that do, enjoy huge profits)
Online Catalog Website (10-500+ pages)
Once you outgrow a simple eCommerce website, you'll need features such as automatic inventory control, better order fulfillment and complex tracking. There are commercially available catalog systems that allow you to focus on selling rather than system maintenance.

 

 
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